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Channel: The Direct Marketing Voice » Cynthia Fedor
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Small Business Marketing Tips from #SXSWi 2012

Didn’t get to attend the SXSW Interactive Festival in Austin this year? Have no fear. There’s a ton of notes available on Twitter. To make it easier than sifting through all of the information to find...

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Creative Block: Finding Sources of Inspiration Online

Finding yourself in the midst of a creative block is the pits! What’s worse is that the more you fight it and try to work through an idea roadblock, the more frustrated you feel. When it comes to...

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QuantumDigital Launches QCards, the First Ever Direct Mail Marketing iPhone App

It’s official! QuantumDigital just launched QCards, the first direct mail marketing iPhone app designed to help SMBs grow local business while on the go. Through QCards, users can create, print and...

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Even Small Contributions Can Make a Big Impact on Community

Every now and again, we have an opportunity to pause and step away from the rush of business activities to personally connect with people that make a positive impact in our communities. Last week, I...

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Direct Mail Strategy: JCPenney’s New Postcard Campaign

Last month when I read about JCPenney’s new integrated marketing strategy I was excited to see how the retailer would execute on the direct mail component of their plan. Through the approach described...

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6 Things to Know About Pitching Your Business, Product, or Service–Tips from...

During this year’s Future Insights Live conference, a few hand-selected attendees had the opportunity to pitch their mobile or web app to a panel of  judges that included, among others, Jason...

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7 Apps for Managing and Growing Business from Your Office on Wheels

By 2013, 34.9 percent of the global population—roughly 1.19 billion people—will conduct business while on the go, according to a Worldwide Mobile Worker Population Forecast published by the marketing...

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5 Tips for Effective Direct Mail Postcard Campaigns

Even in today’s social- and digital-media-rich environment, well thought out direct mail campaigns have the ability to capture a recipient’s attention, get them to read and process content, commit to...

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4 Home Improvement Marketing Ideas to Increase Job Volume

For service professionals that conduct most of their business away from the office and out in the field, finding the time for marketing and lead generation can be difficult. However, there are some...

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3 Steps to Writing a Great Call to Action

Today, there are plenty of available tools for marketing a small business. However, they can only take you so far if you don’t know the basics of motivating consumer response. Once you’ve captured...

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5 Mobile Trends Every Small Business Marketer Needs to Know

If you haven’t already, you need to start thinking about how consumers may interact with your business via mobile devices. According to comScore’s latest report, “2012 Mobile Future in Focus,”...

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